Brandlight

Brandlight.ai is pioneering the field of AI Engine Optimization (AEO), providing brands with tools to understand and influence how they are represented across AI-driven platforms like ChatGPT, Perplexity, and Google's AI Overview. As traditional SEO becomes less effective in the age of generative AI, Brandlight enables companies to monitor their brand's presence, sentiment, and visibility within AI-generated responses. Their platform offers real-time tracking of brand mentions, sentiment analysis, and identification of key content sources influencing AI outputs. By leveraging these insights, brands can proactively manage their digital narratives, ensuring accurate and favorable representation in AI-driven interactions.

Founded by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni, Brandlight emerged from stealth in April 2025 with a $5.75 million pre-seed funding round led by Cardumen Capital and G20 Ventures. The company's advisory board includes notable figures such as Tony Weisman (former CMO of Dunkin'), David Edelman (Senior HBS Fellow and former Fortune 50 CMO), and Sarah Fay (Digital Transformation CEO and AI Investor).

Brandlight's mission is to help brands navigate the evolving landscape of AI-driven search, ensuring they remain competitive and accurately represented as consumers increasingly rely on AI platforms for information and recommendations.

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